Lucre appointed by Pusser’s rum

Lucre has been appointed to handle PR and communications for the Pusser's rum brand.

The agency will responsible for assisting with new product launches and bringing a younger target consumer to the brand via a trade and consumer campaign. It will also be supporting and guiding the company’s social media activities in the UK.

Pusser's is an original Navy rum brand distributed in the UK by Cellar Trends. 

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