Media Bulletin

Lucre appointed by Pusser’s rum

By Paul Burvill

14th August 2014

Category: PR

Lucre has been appointed to handle PR and communications for the Pusser's rum brand.

The agency will responsible for assisting with new product launches and bringing a younger target consumer to the brand via a trade and consumer campaign. It will also be supporting and guiding the company’s social media activities in the UK.

Pusser's is an original Navy rum brand distributed in the UK by Cellar Trends. 

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

8th December 2016 PR

Former BBC journalist joins Rule 5

7th December 2016 PR

Eulogy chosen by Exterion Media

7th December 2016 PR

Mercieca chosen by Licensed Trade Charity

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more