Marketing revamped for 2012

The redesigned Marketing, published today (11 January 2012), boasts a new look with enhanced content for its readership of marketing directors and brand managers.

The most striking change is a move from a news-based outer to a picture cover created by ad agencies. The first cover, by Saatchi & Saatchi, illustrates the anchor feature on 12 trends for 2012, by head of features Nicky Clark.

Editor Noelle McElhatton said the redesign reflects the marketing discipline’s increasing reliance on technology.

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