Maxymiser, a company which provides solutions for online businesses, has appointed Neo PR to drive its UK PR and social media campaign.

Launched in 2006, Maxymiser offers A/B and multivariate testing (MVT) solutions to online brands. and has been the catalyst for substantial change in how companies develop customer experiences based on objective, data-driven decisions and continual website optimisation.

Neo PR’s content generation methodology will incorporate proactive thought leadership, news-based activity, social media PR, press engagement, awards and speaking opportunities, all of which will be tightly integrated to ensure a consistent flow of market education and brand-awareness content.

Central to the campaign will be thought leadership. A series of articles on the range of issues associated with multivariate testing will be combined with research and white papers on the subject, as well as customer endorsement highlighting the benefits of Maxymiser’s services.

Ashley Carr, managing director of Neo PR said: “The work we do with Maxymiser will centre around thought-provoking articles that address the issues specific to online personalisation and multivariate testing. Neo PR is working to maximise value and appeal by tailoring content for the key publications in the sector. The team here at Neo PR is particularly skilled at picking up and running with a campaign and building close working relationships with our clients that allow straightforward content generation".