M&C Saatchi PR win for Wedding Dance campaign
M&C Saatchi PR won the Online PR category at the 2012 Revolution Awards for its T-Mobile Wedding Dance campaign.
The campaign was a parody of the Royal family attending the wedding ceremony of Prince William and Kate Middleton as they walk up the aisle to East 17's 90s hit, House of Love.
M&C Saatchi PR saw off stiff competition for the title from two other finalists – Saint@RKCR/Y&R for the Twitter Knitter campaign and The Rabbit Agency, #myeurope bmibaby's Instagram campaign.
For a full list of winners of the awards that celebrate innovation in digital marketing go to http://www.revolutionawards.com/about