Aspectus PR has been selected by MoneyGuidePro to manage its communications and public relations initiatives in the US.

Aspectus PR will develop and execute a media relations campaign focused on generating increased brand awareness for MoneyGuidePro and its software, as well as the company’s philosophy of goal-focused financial planning.

The financial services team will build on its relationships with national and business-to-business trade press to create a more concentrated message and ongoing stream of publicity surrounding upcoming product enhancements, partnerships, and industry initiatives such as the FAStech alliance, which gives participating universities free access to leading advisory technologies.