Mookie Toys, an independent toy company, has appointed Threepipe.

Threepipe will provide support across Mookie Toy’s key lines of business with campaigns running across traditional and digital media. A key thrust of the work will be to create retail-led marketing promotions which offer fully integrated marketing support to drive sell through.  

The agency has devised an on-pack charity partnership with Adopt a Hive as the first campaign,  to promote the toy company's range of The Hive toys. The range will feature an awareness campaign to support the plight of the bees. This partnership will create a host of assets including product competitions and exclusive content which will be used as part of an integrated marketing campaign over the summer months.