Moving day for Prohibition PR with Robinsons Relocation
Prohibition has been briefed to raise awareness of the business through consumer-focused media relations and creative news manufacture, as well as directly driving new business leads through a content marketing strategy and online engagement marketing.
The agency will also deliver a B2B PR programme for Robinsons, helping grow demand for its corporate moving service, as well as managing and growing its social media presence.
Rhonda Olsen, sales and marketing director at Robinsons, said: “We wanted to become much more effective at telling our story to consumers, and there is a need for us to focus on the future, and highlight a number of market-leading products and services we now offer. That’s why we’ve appointed Prohibition, who will help us do this through multiple channels, touching on SEO, content marketing, social media marketing and traditional PR.”