musicMagpie.co.uk, the “CASH for CD, DVD and Games” website, has appointed BOTTLE to handle its PR brief after a competitive pitch. As one of the UK’s largest online recycling websites, musicMagpie.co.uk offers customers a quick, easy and rewarding way to de-clutter and make money from their unwanted entertainment products. BOTTLE has been tasked with boosting musicMagpie’s brand awareness among its core audiences through national media. The team is also responsible for promoting the website’s iPhone app and the forthcoming launch of their Android and Blackberry applications, all of which allow customers to scan barcodes of unwanted products and sell them directly via their mobile device. BOTTLE Director Will Cairns will be overseeing the musicMagpie account.