Mustard TV, a joint venture between community media publisher Archant together with other Norwich based partners, has today been awarded the licence by Ofcom to run a new local TV channel based in Norwich.

Mustard’s news bulletins will devote roughly five times as much airtime to Norwich focused news each weekday than the existing coverage provided by BBC East and ITV Anglia, and its flagship magazine programme The Mustard Show will add over three hours per week of Norwich-related programming to the Freeview schedule.

Other content will include original local programming in a number of genres such as factual, entertainment and documentary, alongside events, arts and sports coverage.

Mustard is expected to start broadcasting in autumn 2013 on channel 8 and will be on air from 6am to midnight, seven days a week, providing access to the latest news, weather and traffic information.

Mustard Digital, the online web TV platform, will launch in January 2013 and be joined by the Freeview service later in the year.

For more information, please contact Fiona Ryder at Archant.