Napier Partnership Ltd, a B2B technology PR and marketing agency, has launched an in-house studio to expand its video making capabilities.
“We’ve seen a significant growth in the use of video in B2B marketing, but some companies are allowing poor quality production to reduce the effectiveness of their campaigns,” said Mike Maynard, managing director of Napier. “This new studio equipment allows clients to produce high-quality content that will enhance their brand and deliver great results.”
In addition to producing client videos, the new studio will also be used for training clients in video marketing techniques. The portable equipment can also be used on location, allowing clients to record professional-quality video at their offices or to film customer case studies on site.
The studio is located in Napier’s Chichester offices and includes energy efficient lighting for video production, a variety of backdrops including a green screen and professional recording and editing capabilities.
Mike Maynard discusses the benefits of video below.