Shirlaws, an international business performance and coaching company, has appointed Neo PR to drive its PR campaign.

Neo PR has been briefed to deliver a full-service campaign that will support Shirlaws’ on-going ambition to be the leading provider in the market.

Neo PR’s content generation methodology will incorporate pro-active thought leadership, news-based activity and social media, all of which will be tightly integrated to ensure a consistent flow of market education and brand awareness content. A series of articles on the range of issues associated with business growth and sustainability will be combined with industry comment, as well as customer endorsement highlighting the benefits of business coaching.