Neo PR is to drive the healthcare PR and social media content campaign for BigHand, a provider of digital dictation workflow software.

Neo PR’s content generation methodology will incorporate pro-active thought leadership, news-based activity, social media PR and press engagement, all of which will be tightly integrated to ensure a consistent flow of market education and brand awareness content. Integral to the campaign will be the agency's domain expertise in working with clients in the healthcare sector.

BigHand offers a tailored digital dictation, speech recognition and clinical correspondence solution that replaces tape and paper based systems used in medical dictation, transcription and transmission. It is used by clinicians, medical secretaries and service managers.