Totally Health, provider of digital solutions to the NHS and wholly-owned subsidiary of AIM listed Totally Plc, has appointed Neo PR to drive its UK PR and social media content campaign.

Totally Health was recently appointed by NHS Midlands and East as a preferred bidder to provide services for Lot 1 of Phase 4 of the "Shared Decision Making Programme", for which it is developing a series of patient decision aids (PDAs) to support the management of long-term conditions.

Central to the PR campaign for Totally Health will be thought leadership, for which Neo PR’s content generation methodology will be used. A series of articles on the range of issues associated with shared decision making will be combined with regular commentary in key trade and national titles, intra-day social media content, as well as customer endorsement highlighting the benefits of Totally Health’s digital solutions.