New midweek title for Bedfordshire
LSNis to launch a midweek title for Bedford this Thursday (31 May).
Bedford Midweek aims to complement LSN's award-winning Bedfordshire on Sunday title, but will also have its own individual brand and user-friendly style.
It is an early morning “pick me up” free paper, distributed by hand in Bedford and Kempston, and rail/bus stations and businesses. Mike Richardson, Managing Director of LSN Media said: "This is an exciting new addition to the LSN Media family. For more than 30 years Bedfordshire on Sunday has been at the forefront of local news with a mix of investigative news, off-diary stories and irreverent humour. Bedford Midweek will offer similar quality but with an up-to-date twist taking full advantage of the latest news-gathering techniques, on diary news, pre-weekend leisure and sport previews with social media links and readers input. It will have a higher story count too; ensuring readers pick it up from the start”. Keeley Knowles, Editor said “The content will not be a rinse and repeat of the On Sunday title but will publish its own exclusive stories, including up to the minute local news. Most importantly it aims to encourage its audience to play an active role in the content by contributing their views, comments and details of what is going on and happening in the town.”