Independent healthcare specialist Pegasus has been appointed by Novo Nordisk to support its global Changing Diabetes initiative, Team Novo Nordisk.

Team Novo Nordisk is a partnership with a strategic global sports team of more than 100 cyclists, triathletes and runners who all have diabetes. The pro-cycling team will travel around the world aiming to raise awareness and educate, empower and inspire the diabetes community and beyond.

Pegasus is tasked with creating and delivering a global communications programme to optimise the partnership.

Jo Spadaccino, director of pharma and life sciences at Pegasus, comments: “Novo Nordisk is a world leader in diabetes and their commitment to the diabetes community is outstanding. We are excited to be part of such an original initiative and looking forward to bringing our unique blend of pharmaceutical expertise and creative consumer heritage to the programme.”