Media Bulletin

One celebrates oddness

By Laihan Burr Dixon

19th April 2011

Category: PR

Integrated agency, One Marketing Communications, has been awarded the Advertising and PR account for London’s Ripley’s Believe It Or Not! working on both strategic and tactical development to make it a must-see London attraction.

Located in Piccadilly Circus, Ripley’s is an ‘odditorium’ celebrating all things odd from times gone by to present day conundrums. It is part of the global Ripley’s franchise which includes 74 attractions in 13 countries.

One Marketing Communications will be overhauling the attraction’s complete advertising and marketing creative to establish an identity that brings the bizarre to life. Launching with a new identity, the new look for the brand will be seen across London from spring including underground advertising, taxi’s, bus mega rears and tourist guides. One’s PR division will be looking to generate awareness and engagement amongst domestic and tourist audiences.

[lnk|http://www.onemcr.co.uk|_blank|One Marketing Communications]

[lnk|http://www.ripleyslondon.com|_blank|Ripley’s Believe It Or Not]

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