One Marketing and Lion Eyes launch

Integrated agency One Marketing and production company Lion Eyes have teamed up to launch’s new sponsorship of daytime programmes on E! in the run up to Christmas 2012.

The new series of brand idents are being broadcast throughout November, either side of ad breaks during daytime programmes on the popular entertainment channel. The videos are also available to view on’s YouTube channel.

The sponsorship marks a new direction for and will further establish the brand with its core market, reinforcing the USP of ‘getting the red carpet look for less’.

The new series of idents have been directed by Michael Riley from Lion Eyes with media planned and bought by Mediacom North.


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