Worthing-based Osprey PR has rebranded to Sherlock PR.

According to the agency, the rebrand complements the addition of new services and appointments and replicates the investigative nature of its team and the industry.

New initiatives include a 24/7 on-call service for clients and a series of regular workshops for organisations titled ‘Sherlock Investigates…’. In addition, the website will feature a regular video slot featuring journalists and the Sherlock team reviewing the morning papers and discussing current affairs from that particular week.

Sherlock has also launched a Facebook competition offering £1k worth of free PR consultancy, with the winner announced six weeks later.