Pabobo sees the light and appoints Clareville for UK PR
After a competitive pitch, Paris based, kid's lighting specialist Pabobo has appointed the parenting division of Clareville Communications – Babyville – to provide PR and media support in the UK.
The activity will consist of a multi-platform PR strategy, including product launches and ongoing media relations; Clareville has been working with leading nursery product providers for over 15 years is looking forward to bringing their parenting media expertise to the innovative kid's lighting brand. The account will be managed by account manager Nikki Fox.
Laetitia Balland, marketing & communication manager of Pabobo comments: “Clareville's proposal was exactly what we were looking for and completely responded to our brief. Their ideas, creativity and strategy was strong and they demonstrated that they had the contacts and experience to carry out a successful PR campaign in the UK.”
John Starr MD of Clareville Communications said: ‘We are delighted to have been given the opportunity to work with Pabobo, to bring the media's attention it's fantastic range of children's lights; the company's ethics with regard to transparency of communication and the promotion of quality products is something that we have focused on at Clareville and hold as a key value to our brand as well as our clients.'