Media Bulletin

Partnership for Children hire BOTTLE

By Licia Houghton

25th March 2011

Category: PR

Partnership for Children, the international children’s charity, has appointed Oxfordshire-based agency BOTTLE PR to launch its new book guide for parents and teachers.

BOTTLE PR are so passionate about how beneficial the guide can be for children going through tough times, that they are offering 50% of its time for free during the six-week project.

The guide, entitled Good Books for Tough Times, helps parents and teachers choose the right story books for children who are facing difficulties such as bereavement, bullying or family break-up. A total of 118 books have been independently chosen, and are reviewed in two separate guides – one aimed at 5-8 year olds and one at 9-12 year olds.

BOTTLE PR will focus on launching the guide to the UK national media, as well as to consumer parenting titles. The brief also includes boosting brand awareness for the charity.

Launched in the UK 10 years ago, Partnership for Children promotes the mental health and emotional wellbeing of young children.

Claire Cairns, founder and director of BOTTLE PR, comments: “We are delighted to be working with Partnership for Children. We thoroughly support their values of promoting good mental wellbeing for children and are looking forward to launching the guide and addressing this important subject.”
[img|jpg|Partnership for Children]

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