Peppermint scores double hat-trick of accounts
Peppermint PR has won six accounts since the start of the year.
The new clients are: North West-based architects Fletcher-Rae (UK); commercial and civil litigation law firm Connell Associates; home furnishings retailer Ena Shaw; online marketplace business Genie and the Geek; healthcare recruitment specialists Castlerock Recruitment Group (CRG); and cook-in sauce manufacturer Island Cuisine.
Peppermint's PR team will raise Fletcher-Rae's profile by targeting national, regional, business and trade media.
Connell Associates has charged the agency with raising awareness of high-profile cases, in addition to its work in European courts, and CRG has tasked the team with developing a strategic communications plan to develop its reputation among potential candidates and service sectors.
Sister company Peppermint Digital is working hand in glove with the PR team to deliver a fully-integrated approach for Island Cuisine. Peppermint’s in-house creative team has handled a large-scale rebrand for the company, spanning all channels, packaging, exhibition design and production, in addition to event management and advertising.
Both teams will also work on an integrated, 12-month campaign to relaunch Ena Shaw in St Helens. The store is reopening at the end of March to offer a new-look and new product-led proposition to re-establish itself as a leading destination for quality home furnishings and service within the North West. Peppermint will handle web design and development, advertising, email marketing and PR.