Pink Lining, a designer changing and maternity bag brand created by Charlotte Pearl, has appointed instinct pr.

instinct pr will provide PR support across both the Pink Lining and PL Child brands. Complementing Pink Lining’s in-house PR team, the agency has created a media relations strategy that will see coverage ramped up across fashion and lifestyle consumer press, utilising Christmas as a key period. instinct pr will focus on growing Charlotte Pearl’s profile across lifestyle and business press, and trade PR will also be part of the remit.

Pearl founded Pink Lining in 2001 as a fashion label, which developed into a parenting label in 2006. In 2008, she launched PL Child, a range of bags and accessories for children. Pearl comments: "We wanted an agency with strong media connections to generate coverage for Pink Lining and PL Child away from parenting press and into fashion and lifestyle press. The instinct team understands Pink Lining and PL Child’s brand ethos and brand values perfectly and I am confident that we will get strong results."