The PRCA Board has announced the creation of a new category of membership, open to all individuals working within the PR industry.
Running in parallel with the PRCA’s existing corporate and sole-trader membership routes, individuals will now be able to join the PRCA direct.
Individual members will receive a wide-range of benefits, including access to market intelligence and best practice; discounted access to member services such as training, conferences and awards; and free access to at least one thought leadership or networking event a month. All individual members will be required to sign up to the PRCA’s Code of Conduct, and where appropriate to be registered on its and the UK Public Affairs Council’s public affairs register.
The move is in response to demand from the industry, and builds on the Association’s successful launch of in-house membership in 2009. The very high level of interest in PRCA freelancer membership shown over the summer has convinced the PRCA Board that there is clear demand for individual membership.
PRCA Chairman Sally Costerton MPRCA said: “This is our latest step in delivering the strategic plan we announced in 2010 -to continue resolutely to grow our reach and relevance, and in so doing to make the PRCA the industry’s undisputed voice.”