Technology distributor and electronics solutions provider Premier Farnell has appointed technology agency EML Wildfire to lead its strategic global PR activity.

EML Wildfire will implement a global campaign to drive awareness of the element14 community and the breadth of Premier Farnell's expertise. The scope of the campaign will include activity in Europe, North America and APAC and will cover high-level strategy, local agency management, traditional media relations as well as social media planning and strategy.