Leeds-based PR and social media specialist agency Prohibition has been appointed by bed manufacturer Sealy UK.

The agency will work with Sealy UK on a retained basis, helping position the brand as a premium bed and mattress manufacturer.

Prohibition will deliver an integrated digital and social media PR campaign, covering content marketing, social media engagement and celebrity endorsement, bringing Sealy’s “deeper sleeper” brand positioning to life throughout multiple touchpoints.

It will also develop and deliver the “Sealy World of Sport”; a strategy focused on proving the link between sporting excellence and recovery, and getting a great night’s sleep. This will also involve a programme of celebrity endorsement, with the agency brokering alliances and partnerships with sporting professionals across the UK.