Specialist cloud orchestration software provider, Flexiant, has selected Proud PR to lead the company’s content strategy.

Proud has been tasked with delivering content to fulfill the inbound marketing programme as well as providing strategic analyst relations, public relations counsel and media relations.

The appointment is a result of Proud’s expertise in providing content that can be used throughout the marketing mix and sales cycle. It was supported by its track record with rapidly growing and innovative technology clients such as wholesale data centre operator, Infinity, as well as the team’s experience past and present with data centre and managed services issues for clients such as Dimension Data, Global Crossing, Netezza (now an IBM company), Sentrum and Telehouse.

George Knox, CEO at Flexiant said “With the demand for cloud services set to explode, an increasing number of service providers (SPs) are turning to our unique cloud orchestration solution to help them optimise revenues and stay competitive. Our fully automated software suite allows SPs to automate the provisioning of cloud servers on-demand and delivers multi-hypervisor support as well as automated metering and billing.”

“Proud PR has proven to be an excellent match in helping us find clarity in communicating Flexiant’s story because of its impressive array of senior counselors,” he concluded.

Natalie Sutton, Director at Proud PR added, “We are excited to be working with such an inspirational and visionary company like Flexiant and feel that we have a good fit. We will execute a robust communications strategy for Flexiant which will raise the company’s leadership profile and cut through the huge volume of cloud washing in the market place.”