Limelight has been appointed by brand consultancy Purpose to build the agency's profile.

Limelight has been tasked with raising awareness of the company and building a multi-channel thought leadership programme around its key spokespeople. The partnership will see Limelight support the commercial objectives of Purpose, including building awareness of its ‘Brand Means Business’ proposition. Limelight will implement a strategic thought leadership and media relations programme, while also building the personal brand identity of key figureheads.