Push PR has launched a health and fitness division to further position the business as a luxury lifestyle agency.

The division, which represents luxury fitness, health and wellbeing brands and individuals, launches with fitness apparel brand Every Second Counts, cycling accessories brand MICHAUX and new account win BOOM Cycle, a spinning studio located in Shoreditch and Holborn. 

In addition, the agency has been appointed to handle the UK PR for watch brand UNKNOWN.

Emma Hart, creative director of Push PR said: "…UNKNOWN has shown commitment to strong brand identity and we look forward to implementing an ambitious, results driven campaign which secures excellent brand awareness across all key quality media."