Working with Quorn’s communication, media planning and digital agencies, Finn’s brief is to promote the healthy eating benefits to a wider audience of new users. 2012 will see a sales drive led by TV advertising, PR and product renovation.
Quorn is a top 50 grocery brand with over £119m retail. It was sold by Premier Foods to private equity firm Exponent in early 2011.
Finn PR is based in Leeds, with offices in London and specialises in FMCG PR across traditional and digital media.