Red Brick Road ‘Says Aloe’ to PR brief from Grace Foods

Red Brick Road ‘Says Aloe’ to PR brief from Grace Foods

Grace Foods has selected Red Brick Road as its integrated PR agency to reboot its Aloe Vera Drink under the new brand name Say Aloe after a competitive pitch process.

Red Brick Road will drive the launch of Say Aloe with PR, social, and influencer outreach among younger consumers to encourage them to ‘Reboot Normal’. The campaign will run throughout the summer until November. In addition to the PR campaign there will be an advertising campaign running across London.

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