Red Lorry Yellow Lorry has been appointed as MassChallenge UK’s PR agency.

Founded in Boston, MassChallenge is a startup accelerator programme. The Red Lorry Yellow Lorry team will develop a brand building campaign to highlight its four-month accelerator programme and start-up competition.

The Lorries will be working with MassChallenge to build and establish the brand presence in the UK market. The Lorries will also be engaging with the media and promoting the diverse range of start-ups that have made it through to this year’s programme.