Red Lorry Yellow Lorry appointed by S+O Media

TV crewing facility company S+O Media has appointed technology media and telecoms PR specialist, Red Lorry Yellow Lorry (the Lorries), to handle their UK PR account.

S+O Media source expert crew and TV equipment for broadcast and corporate programme makers. Their most recent projects include BBC One’s Let’s Dance for Comic Relief and Comedy Central’s hidden camera show Dirty, Sexy, Funny with Olivia Lee.

The initial thrust of the PR campaign will see the Lorries focusing on thought leadership and a strong issues-led campaign to build awareness of S+O’s consultative and expert approach to broadcast crewing and equipment hire. In particular, the campaign will concentrate on issues such as the move to tapeless technology and harnessing creativity in programme making.

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