Olmeca Tequila, the premium tequila brand of Pernod Ricard, has chosen Richmond Towers Communications to handle its international trade and consumer PR programme.

The account will be handled by the dedicated drinks team at Richmond Towers Communications, which will develop the brand’s PR activity and communicate Olmeca’s range of premium tequilas to key drinks journalists and industry professionals, via both traditional press and online media.

The brief includes raising awareness of the Tahona Society, Olmeca’s global community of tequila enthusiasts and passionate bartenders.

[lnk|http://www.rt-com.com/|_blank|Richmond Towers Communications]
[lnk|http://www.olmecatequila.com/en/verify|_blank|Olmeca Tequila]