Saba Software has appointed AxiCom to handle PR outreach across Europe.

AxiCom will work with Saba to raise awareness and position the company as leaders in the people and talent management sector.

PR activity has commenced in the UK with campaigns in France and Germany set to roll-out in the first quarter. AxiCom’s PR programme is aimed at raising the profile of the company’s products across its many markets as well as establishing its expertise through customer and thought leadership campaigns.