Seven has announced the appointment of video production expert Jon Salmon as head of video, to spearhead the award-winning content marketing agency’s continued drive into cross-platform video content.

Previously a consultant on digital video, connected TV and broadcast projects for the British Film Institute, Universal Music, GlaxoSmithKline and AOL; and formerly head of video and internet TV at TalkTalk, Salmon brings more than 12 years’ experience across web and broadcast video to Seven.

With a rich heritage in video production, Seven has already been commissioned to create more than 100 videos this year for clients including Sainsbury’s, Grant Thornton, The Guardian (Kodak, Christian Aid, Honda) and Showtime Networks. More recently, Seven has produced popular video campaigns for Sainsbury’s starring the likes of David Beckham for the retailer’s Paralympics sponsorship and Gok Wan to promote its TU clothing range.

A special video entry was also produced for Stroke My Genius, after the promotional app created for Showtime’s House of Lies TV series was entered in the recent Emmy Awards Outstanding Creative Achievement in Interactive Media – Enhancement to a Television Program or Series category.

Announcing the new appointment at MIPCOM in Cannes today, Dave Castell, digital director at Seven, said: “We are thrilled to announce Jon’s appointment and Seven’s video offering here at MIPCOM, the international broadcasting and entertainment content industry’s key event. Jon joins Seven with some amazing broadcast and digital experience and will lead a unique and talented wider video team into this new era for the company, creating cross-platform video content with Seven’s high production and editorial values.”

Salmon said of his appointment: “There are so many great video production companies out there, but what attracted me to Seven as a content agency is the ability to use video to engage people throughout the whole customer journey and see video commissioned as part of a single content strategy.”

Seven’s new video team also includes Kelly Sweeney (ex-head of video, AOL, Bebo), Neil Mossey (BBC, ITV) and Laura Bullen (Disney), with creative directorial expertise from the likes of John Palmer (MTV, BBC, Endemol, C4).

To view some of Seven’s client video projects, visit www.seven.co.uk/video.