Softline, a designer furniture manufacturer, has appointed Gertsen PR to handle its UK communications.

The agency aims to to make Softline the first choice for consumers who want to furnish their homes with functional designer furniture. The company recently developed its 2012 SOFTLINE collection.

Finn Sorensen, managing director of Softline said. “We have been working on getting a bigger presence in the UK, and this is one of the reasons for appointing Gertsen PR to handle our communications there.”