Satellite navigation company Garmin has appointed Soulsports to handle its winter sports PR activity for the 2010/11 season.

Action sports PR & event company Soulsports will focus on Garmin’s launch of two new ski GPS navigators, aiming to promote Garmin’s GPS products to the snow market and an audience beyond “the elite runner, cyclist or triathlete”.

Soulsports provides a range of services to the action sports industry, with clients including O’Neill, Quiksilver and the British Surf Association.

Soulsports PR director Jojo Cook is the main contact for the Garmin winter sports account.

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