Pure Creative Marketing has been appointed by Spink & Edgar Upholstery to launch its latest sofa range, which will hit a select number of high-end retailers in December.

Pure was selected as Spink & Edgar’s integrated marketing agency of choice to develop the brand, messaging and website as well as launch the product to trade and consumer audiences via marketing, advertising, PR and social media.

The new range of luxury sofas, which has replaced 60% of the foam and other manmade materials with spring technology, will be launched via a teaser campaign online. It will also be supported by PR and social media before going in-store.