10 Yetis has been appointed by bus operator Stagecoach West to plan and execute a consumer-facing public relations campaign.

10 Yetis have been tasked with generating increased brand awareness through print and online coverage. The campaign aims to position Stagecoach West as a vital part of the local community. 10 Yetis will introduce ‘non-believers’ to the modern-day bus service and highlight the benefits of commuting by bus as opposed to car.

Other activities will focus on highlighting Stagecoach West’s charitable actions, assisting with the launches of new services, and focusing on the recruitment drive within the company.

Stagecoach West covers Gloucester, Cheltenham, Stroud, the Forest of Dean, Swindon and North Bristol.