Stir PR has been appointed by French regional wine denomination Pays d’Oc IGP.

The agency has been tasked with driving awareness among wine drinkers and the trade about Pays d’Oc IGP wines in both the UK and Ireland.

Led by account director Sarah Tadier, Stir PR will work closely with Inter Oc – the trade body that represents Pays d’Oc IGP – to educate key influencers about Pays d’Oc IGP wines, with a focus on modern dining occasions. This will include the development of
a new group of Pays d’Oc IGP ambassadors, from well-known French chefs, to leading UK wine writers.

The UK and Ireland activity will form part of a pan-European campaign led by marketing agency Venise, based in Paris, France.