Industrial switch supplier PVL (Pressure Vacuum Level Ltd) has appointed Stafford based technical PR agency Stone Junction to provide media relations, blogging, social media and e-mail marketing services.

PVL’s objective is to help communicate the engineering knowledge that underpins its service, as opposed to the approach of the majority of switch providers, whose sales process emulates mass market catalogue companies.

Richard Stone, founder of Stone Junction, outlines how the company aims to communicate PVL’s message to its target audience of engineers in a range of industries: “The key to communication for a company like PVL is to first understand the needs of the target customer and then prepare content which helps that customer take another step towards meeting those needs. I think it’s appropriate that this communication process actually mirrors PVL’s own business model.”

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