BOTTLE will focus on two fully integrated PR and social communications campaigns to bring brand awareness for the product line over the next year, with a split of 60% digital PR and 40% traditional media outreach.
BOTTLE’s first campaign for Supreme Pet Foods launched this month leading on a bespoke facebook app to find Britain’s Cutest Bunny. The competition closed this week having received over 800 entries. The winning rabbit will be photographed on Supreme’s new product packaging, as well as winning a year’s supply of rabbit products.
[img|jpg|Britain’s cutest bunny?]