Talk PR has created a new division, 'Talk Global', and marked the redesign with appointments from premium whisky brand The Macallan and luxury etailer Figleaves.

The boutique consumer agency's new division specialises in providing strategic consultancy and fully integrated PR campaigns for global roll-out.  It provides thought leadership, content creation, inspiration and ideas, aiming to maximise local resources whilst consolidating and amplifying brands’ communication globally.  

The division will be headed up by Talk PR’s managing director Helena Fisher (pictured, second from right) and supported by board director Louise Greidinger, (pictured, far left) associate director Mai Amin (pictured, far right) and a dedicated account team of four specialist staff. Talk Global will work hand in hand with Talk PR's global network SERMO, which is headed up by Tanya Hughes (pictured, second from left).

Talk PR has been appointed by The Macallan and its Masters of Photography initiative to work on international activation including strategic consultancy on a series of launch events and the production of a global PR toolkit for the Macallan’s key territories.

Talk PR has also been appointed by Figleaves  to maximise media and consumer reach. The agency's social and digital offering will form a key part of the 2012 strategy, building relations with online influencers and communities to engage new audiences for Figleaves' designer lingerie range, swimwear and nightwear.