Algoriddim, the creators of music and video mixing apps for iPhones, iPads and Macs, has appointed Talk PR’s technology team to help drive downloads for the new versions of the apps in the UK. Both apps, djay and vjay, transform Apple devices into a full-fledged DJ and video mixing system.

Talk PR has also been briefed to engage directly with influencers in the DJ community to help drive on and offline advocacy for the apps, and will also handle the launch of additional product releases later this year.