It will offer a ‘pay as you go’ service for clients in the midst of a crisis, as well as crisis auditing, planning, monitoring (media and online) and coaching/training for brands worried about the risk to their reputation from the world wide web.
Tangerine PR will handle the ‘traditional’ media element of any client crisis, while its sister agency, Juice Digital, will support clients via social media channels. SEO/PPC consultancy theEword will provide vital support toward ensuring crises do not tar a company’s search and selection process and national law firm Gateley LLP will offer legal advice for the short and long term effects of the crisis and potential actions by the company in question.
Sandy Lindsay, group MD, Tangerine PR, said: “To be effective companies need a team with sophisticated traditional PR skills, adept at the management of online media, bloggers and social networks, up to the minute legal expertise and the ability to nullify negative effects on search engines”.
Pictured: Left to right – Al Mackin, MD, theEword; Steve Kuncewicz, head of Intellectual Property & Media, Gateley LLP; Sandy Lindsay, Group MD, Tangerine PR; Steve Downes, MD, Juice Digital.