Netcars.co.uk, an online portal to advertise used cars for sale from motor traders and consumers, has appointed the automotive PR team and Tangerine’s sister agency, Juice Digital, to develop and manage its PR and social media strategy for 2011.
The account kicks off immediately with a launch of the site to dealers later this month, followed by a largescale consumer launch in March 2011.
Louis Rix, marketing director of Netcars, commented: “From our initial meeting, Tangerine and Juice showed a clear passion for our industry and a complete understanding of our business. Their proposal demonstrated fresh thinking and a well structured, commercially focused approach.”
Founded in 2002, Tangerine PR is based in Castlefield, Manchester. With an array of B2B and B2C customers in its portfolio, Tangerine PR works across a number of industry sectors with national and regional campaigns. In November 2009, Tangerine acquired Juice Digital, a social media marketing agency.