Tangerine PR, and its sister agency, Juice Digital, have been selected to promote two of this year’s leading northern sporting events – the Great Day of Sport and the Great North Swim.
The Great Day of Sport (15 May) incorporates the Bupa Great Manchester Run, the British Gas Great Salford Swim and the Powerade ION4 Great City Games.
Tangerine will be responsible for maximising media coverage around the events, ensuring people support the programme, either via a visit to the city or by watching the 5-hour long, live BBC broadcast on the day. Juice will engage with runners and encourage them to maximise noise around the event.
Tangerine will also support the British Gas Great North Swim (17 – 19 June) which will take place on Lake Windermere and is expected to attract nearly 10,000 participants in 2011.
David Hart, communications director for Nova International, explained why he selected Tangerine to be part of his team: “We needed a PR partner which really understands not only the world of sport but also the national lifestyle and mainstream media, and ideally they’d be Manchester-based, for obvious reasons! Tangerine more than ticks all these boxes and I didn’t need to meet anyone else once I’d met the team and experienced their enthusiasm first hand.”