Tangerine PR and its sister agency, Juice Digital, have devised a ‘Yes to Apprenticeships’ programme along with Greater Manchester Chamber of Commerce and its apprenticeship training provider Skills Solutions.

To launch the campaign, Tangerine brought together key ‘business champions’ from across five business sectors: business/finance, automotive, engineering/manufacturing, construction, and hair care, to champion the initiative.

Heather Green, director of Apprenticeships at Skills Solutions, said: “Despite an increase in individuals signing up to take part in apprenticeship programmes across the region and a renewed interest in Apprenticeships from within the media, there is still sometimes a lack of awareness or understanding of what they can really offer.”

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[img|jpg|Supporting ‘Yes to Apprenticeships’: Mark Howden (head of regeneration, Balfour Beatty Capital), Bill Shepherd (vice president, BNY Mellon), Mark Smeeton (managing director, MotorSave Ltd – Swinton), Thor Rooney (manager and senior director, Nicky Clarke Manchester) and Nathan Bluer (Torkington Engineers).]