Manchester-based PR consultancy Tangerine PR, and its sister agency Juice Digital, are to launch Notalie, a brand new companion doll aimed at girls.

Notalie, created by entrepreneur Kym Yorke, is a unique, tall, companion doll with long arms and legs, and large knotty knees and elbows, which has been created to help encourage little girls to stay children for longer and continue to engage with creative play.

Yorke commented: “Notalie is the complete antithesis of Barbie and as she stands at one metre high she is likely to stay in favour with little girls for longer, unlike smaller dolls which are rejected at a much earlier age. What’s more, Notalie is a bit quirky and looks like a gangly bored ‘tween’ so girls between the age of five and 11 can really identify with her and I am hoping that they will embrace her as they are growing up.”

Tangerine PR will be responsible for maximising media coverage around the launch of Notalie via a dedicated website, www.Notalie.com, which is expected later this month. Juice will be helping Yorke launch Notalie online via Facebook and Twitter.

[lnk|http://www.tangerinepr.com/|_blank|Tangerine PR]
[lnk|http://www.juicedigital.co.uk/|_blank|Juice Digital]
[img|jpg|The Notalie doll]