Cartridge World, the printer cartridge specialist, has appointed Tangerine PR and Juice Digital to manage the brand’s national press office and social media activity.

Cartridge World originally approached Tangerine PR in May last year to co-ordinate the PR activity around the 2011 new store roll-out and the relationship has since gone from strength to strength.

The two teams begin the extended relationship with the launch of Cartridge World’s first big focus of the year, ‘CV Sorted’, a creative PR campaign developed by Tangerine and Juice. In an attempt to help the unemployed on a local level, ‘CV Sorted’ will see Cartridge World Franchisees across the country offer to print CVs for free to those actively seeking employment.

Speaking about the appointment, Lucie Turnbull, marketing communications manager at Cartridge World, said: “We’ve been working with Tangerine for a number of months now and the team has clearly shown its creativity, flexibility and ability to deliver results.

“When making the decision about where our national press office activity should sit, Tangerine was the obvious choice for us. The relationship is strengthened further by having Juice and Tangerine under one roof to ensure we’re developing a fully integrated campaign.

“The team at Juice impressed us with its strategic approach to our brand and its level of expertise and experience when it comes to managing social media activity for a wide variety of clients.”